CIR VS GENERAL FOODS, G.R. No. 143672 (April 24, 2003)
CIR VS GENERAL FOODS, G.R. No. 143672 April 24, 2003 FACTS: On June 14, 1985, respondent corporation, General Foods (Phils.) Inc., which is engaged in the manufacture of beverages such as "Tang," "Calumet" and "Kool-Aid," filed its income tax return for the fiscal year ending February 28, 1985. In said tax return, respondent corporation claimed as deduction, among other business expenses, the amount of P 9,461,246 for media advertising for "Tang." The Commissioner disallowed 50% or P4,730,623 of the deduction claimed by respondent corporation. Consequently, respondent corporation was assessed deficiency income taxes in the amount of P2,635, 141.42. The latter filed a motion for reconsideration but the same was denied. On September 29, 1989, respondent corporation appealed to the Court of Tax Appeals but the appeal was dismissed: Aggrieved, respondent corporation filed a petition for review at the Court of Appeals which rendered a decisi...